Business Communication P D Chaturvedi Pdf.61 [WORK]
Download
personalization is a smart decision when compared to customization. this is because customization is based on the inputs and outputs of a single consumer whereas personalization is based on the inputs and outputs of multiple consumers. personalization is based on the idea of providing the same product or service to multiple consumers in various ways. for instance, when a business offers a specific product that can be customized through a customization platform, the company is not able to personalize the product, and therefore, the personalized product is not comparable with the non-personalized one.
furthermore, customization is an expensive option, and hence, it is not suitable for all products and services. for example, a business that offers a large number of products and services cannot offer these products and services with customization.
relevance: an informed customer makes a purchase decision based on his or her requirements. for example, when a customer needs a specific product and is looking for it online, a business offering the product can personalize the product with the name of the customer. this is because the customer wants a product that is just like the one he or she is looking for.
relevance: when customers are looking for a product, they are not able to identify the right product to buy. to overcome this, businesses can personalize the product with a product name, description, color, image, price, and location, etc. for example, when a consumer is buying a television, he or she can choose the right brand, size, location, and price of the television from a set of popular television brands by personalizing the product. thus, the consumer is able to identify the right product and purchase it. 42d8ba546e1