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2 Girls 1 Cup was an actual advertising campaign promoting the sponsorship of Phil McConkey, a businessman from Ruston, Louisiana, of two “Wendy’s Pizza” franchises. The campaign was announced by a spokesperson for W.W.E.R., an advertiser division of Wendy’s, in a press release distributed to the commercial industry. The press release cited a “long standing partnership” dating back to 2000, and stated that McDonald’s was the second choice financing platform for the McConkey’s business venture. The press release contained no further information, although McConkey’s website contained rules for participation in the campaign, including a personal and professional guarantee of “Two Girls One Cup.” In order to participate, the applicant had to demonstrate “their own unique, fresh impressions” of the capacity of the human body to “consume waste produced by two females.”[3][4]
In the 2014 Madden NFL 15 commercial broadcast by Electronic Arts (EA), a man identified only as “Blue” is seen talking to a female co-worker in an office about how much better the “Cuse quarterback” versus the “Lynch signal caller” was. After she tells him that the day is not that important, Blue asks what a “Cuse” is. She tells him it’s a New York sports team. She says that it belongs to someone named Tom Brady, who uses it to keep away the pressure. At the time the ad was released, a full season pass of the game was slated to be $30, with individual passes available for as low as $6.
In a June 30, 2014, article by the Canadian Broadcasting Corporation, a group of young women in Quebec were pressured to participate in a series of video advertisements purporting to show ordinary people overcoming adversity by taking a sip from a Coke bottle. The mock advertisements, which included one starring a tequila-swilling couple, were funded by Coca-Cola.[5] The mock advertisements began airing on July 7, and on July 16, plaintiffs Geneviève Demers and Cindy Théroux filed a lawsuit in Quebec Superior Court. Demers is the president of the pop radio station CKCL, which produced the mock advertisements. The plaintiffs claimed that the mock advertisements created a false impression about the beverage that the plaintiff had spent over two years advertising and promoting. ed3faa56471