Tips for Marketing Your Small Business

If you have a small business, it can be difficult to get started with marketing. You may not have the budget for traditional advertising or even for hiring a dedicated marketing person on staff. But if your business is going to grow and prosper, it needs exposure and visibility. Luckily, there are many ways for your small business to market itself without breaking the bank. In this article we'll take a look at some of these options and how you can use them together to reach new customers and grow your business!

How Can I Market My Small Business?

notion image
Marketing is the process of communicating the value of your business to potential customers in order to generate sales.
There are many different ways to market your small business, but no matter what strategy you employ, it’s important to remember that marketing is a long-term strategy that requires a lot of patience and planning.
It’s not enough to simply post on your social media accounts or send out a few emails. You need to build an audience and make them aware of your company, its products or services, and why they should choose you over other businesses in your industry.
 

1. Define Your Target Audience

One of the most important things to do when marketing a business is to define who your target audience is. This step helps you narrow down your focus and target your advertising, promotions, and other efforts on a specific group of people.
To start defining your target audience, think about who would be interested in what you're selling. For example:
  • Do they have an interest in cooking healthy food?
  • Are they looking for ways to lose weight?
  • Is there a certain type of person that would benefit from using our product or service? (For example: older adults)
Once you've identified some characteristics of this group, consider how those characteristics can help narrow down the demographics even further (for example: women aged 50-65; parents with children ages 8–12; college students living in dorms). Now take these characteristics and brainstorm how exactly you could reach out to them through social media ads/marketing campaigns/PR events etc.

2. Utilize Your Social Media

notion image
Social media is a great way to reach out to potential customers. Here’s a quick rundown of some of the most popular social media platforms that you should consider marketing your small business on:
Facebook
Users: 1.9B daily active users worldwide
Audience: Even spread between millennials and Gen Z
Industry Impact: B2C
Best for: Brand awareness, advertising
Tiktok
Users: 1B active monthly users worldwide
Audience: Primarily Gen Z, followed by millenials
Industry Impact: B2B & B2C
Best for: Short-form, creative video content; user-generated content; brand awareness
Instagram
Users: 1B active monthly users worldwide
Audience: Primarily millennials
Industry Impact: B2C
Best for: High-quality images and videos; user-generated content; advertising
Here are some other tips to keep in mind as you market your business on social media:
  • Hashtags & regular updates: On social media, it’s important to post regular updates and use hashtags to increase visibility of your posts.
  • Analytics: Use social media analytics to track the performance of your posts. This will help you understand what kind of content works best for your audience and how many people are engaging with it. You can use this information to adjust future posts accordingly.
  • Influencer marketing. Influencer marketing is a powerful way to reach new customers. You can find influencers in your niche and work with them on sponsored content campaigns. This will help you create high-quality content that people are interested in reading, increasing engagement and exposure for both parties involved.
  • Video. Video is an effective way to create compelling content for your audience. You can use videos in many ways, including creating how-to guides and tutorials, sharing customer testimonials and hosting webinars.

3. Look Into Online Advertising Options

notion image
 
In addition to social media, advertising is another great way to market your small business. You could choose to stick with traditional advertising, or you can experiment with online ads. Online advertising options are constantly improving and evolving. Here's an overview of some of the most popular ways to advertise online:
  • Google AdWords: A pay-per-click model where you pay for ads that appear when people search for keywords related to your business on Google.
  • Google Search Network: The Google Search Network is a collection of websites that allow you to place ads on their websites. You can choose the sites that are most relevant to your business, and even target specific industries or locations. For example, if your company only serves businesses in Boston, then you can only show ads to people who live in or are searching for businesses near Boston. The cost per click (CPC) depends on the type of ad. Text ads cost less than image-based ones because they're not as engaging and don't catch the eye as easily as an image does; however, text ads are also easier to read quickly so they may be more effective for some marketers. You can get started today by visiting AdWords' website at https://adwords.google/select/. From there you'll be able to set up an account and create your first campaign!
  • Google’s Display Network: Google’s Display Network allows you to show ads based on the content of a website, rather than just targeting specific keywords like Google Search does. This makes it possible for advertisers to reach people who may not have been actively looking for their products or services, but who are interested nonetheless. The Google Display Network is a lot like the web itself—it’s massive and can be confusing to navigate. However, there are some basic steps you can take to make sure your ads are reaching the right people on GDN. The first step is to choose your audience. If you’re trying to reach people who are interested in fitness, then you wouldn’t want to advertise on sites that focus on fashion. You also don’t want to show your ad on a site that has nothing but porn! The next step is setting up conversion tracking and making sure that it’s working correctly. This will allow you track how many people click through from GDN onto your website and complete the desired action—whether it be making a purchase or signing up for your email list. The last step is to make sure that you’re using the right Google AdWords settings. You can do this by checking out your Campaign Settings, Ad Settings and Placement Settings.
  • Facebook Ads: You're probably already familiar with Facebook Ads as they've been around since 2011 and have become one of the biggest drivers of revenue for small businesses across all industries. Like Google AdWords, it's a pay-per-click model but instead of showing up when someone searches for something specific (like "digital marketing"), these ads show up in users' News Feeds based on their interests and behavior patterns so they're more relevant than regular search terms from competitors who may be paying more per click but aren't necessarily targeting customers who are actually interested in what you offer—or worse yet, have no interest at all! Users can opt into this platform by signing up through an app directly within Facebook itself without leaving its environment which makes registration seamless; however there are still ways companies can increase engagement rates even further by using other social media platforms such as Twitter or LinkedIn along with retargeting techniques like remarketing (more info here).
The main difference between Facebook Ads and Google AdWords is that you can't bid on specific keywords in the former. Instead, you'll need to choose from a variety of creative options such as Headlines and Display Images for your ad copy, along with targeting options based on interests, demographics and behaviors (called Custom Audiences). One advantage of this approach is that users are more likely to click on an ad when they see something relevant to them rather than something generic like "Digital Marketing Company" which might only attract people who are already familiar with such services but don't necessarily need them at this moment.
Another difference is that Facebook Ads have a much lower click-through rate than Google AdWords. This can be attributed to the fact that people tend to be more selective about what they click on when using the former platform since it's usually related to personal interests and other information they've provided in their profiles (e.g. Likes). In addition, there are fewer advertisers competing for your audience's attention compared with Google AdWords which means that you'll need to work harder if you want your ads stand out from the crowd.
Ultimately, both are great options and worth trying out to see what works best for your business.

4. Always Look for Networking Opportunities

The importance of networking

Networking is a vital part of your marketing strategy because it allows you to make connections with people who can help support your business and the growth of your brand. Networking also gives you an opportunity to get in front of new prospects, which may lead them down the path toward becoming customers or even referrals for other projects.
It’s important that you don’t rely solely on one type of networking. While many businesses use social media as their primary networking tool, some types of networking require face-to-face interaction--and sometimes this means going out into the world and talking to people like they're human! If you feel uncomfortable talking with strangers or interacting at events where there are a lot of people around (otherwise known as "social gatherings"), then that's okay! Remember: everyone started somewhere so just try not to stress too much about making mistakes while figuring out how everything works together over time!

How do I network?

There are many different ways for small businesses owners like yourself who need more clients finding them easily without having any idea what type works best for each individual case scenario situation so it's important here at this stage now we've covered all these different topics let's look back over everything now and see what we can learn from them. Here are some tips for starting a small business network:
  1. Determine your goals and focus on those first
  1. Make sure you have the right tools for networking (like websites, social media accounts, etc.)
  1. Create a plan to follow once you start networking so that it doesn’t become overwhelming
  1. Find people who are in your industry or who have similar goals as you do
  1. Don’t be afraid to start small and work your way up!
  1. Learn from other people's experiences and use those to inform your own

5. Consider a Loyalty or Rewards Program

notion image
Another grea way to market and grow your small business is through offering an incentive or discount to customers. Here are some of the different loyalty program options that are available.
  1. Customer loyalty program points. While it’s true that most people are reluctant to join rewards programs, there is evidence that such programs are effective at generating repeat business. The key is making sure that the program offers something of real value to members and that its benefits outweigh any costs associated with joining and participating in the program.
  1. Mission-driven loyalty program. Consider offering a mission-driven loyalty program instead of just offering rewards for your customers to collect points. When it comes down to choosing between these options, many businesses will find themselves wanting more from their customers than just collecting points which they may never use anyway. Instead of focusing primarily on getting them engaged in collecting “rewards” at all costs (even if those costs include paying for advertising), focus on providing your customers with meaningful reasons why they should continue doing business with you rather than going elsewhere where their options might be different but less valuable overall when all things are considered together side by side when compared against one another evenly without taking anything else into account whatsoever other than how much money each company makes per hour spent working there doing whatever tasks need completing during each shift depending on who happens working at what time period throughout every single day throughout each week across months during years upon decades until retirement age arrives then dies away before long after retirement age has passed away too—which means only then does life really feel worthwhile again!
  1. Community programs. Customers who spend money at your business are likely to engage with your brand in other ways, including hobbies and interests. A community program offers customers the opportunity to connect with and engage a group of like-minded individuals.

6. Employ Direct Marketing Strategies

Direct marketing is a marketing strategy that uses personalized customer communication to promote a product or service. The goal of direct marketing is to create a relationship with the customer, which can help increase sales and loyalty over time. There are many different forms of direct marketing, including email, postal mail and social media campaigns.
When it comes to small businesses and startups in particular, direct mail may be one of the most cost-effective ways for you to reach new customers without spending too much on ad campaigns or hiring an agency (which can get expensive). You can use this method as part of your overall SEO strategy or by itself if you don't have much money to spend on advertising (or both!).

7. Build a Simple Website

Creating a great website is pivotal in shaping first impressions of a business, and greatly influences consumers’ choices of whether to buy its products/services or not. A good website is easy to navigate, responsive, secure and looks good on all devices. Here are some tips for creating a winning site:
  • Get a custom domain name that matches your brand name or business name
  • Make sure the design looks professional and clean with little clutter (no ads/links)
  • Make sure it is mobile-friendly - so people can see your page on their phone or tablet
  • Make sure your website loads quickly on any device or browser, by testing speed using tools like Google PageSpeed Insights.
  • Keep your design fresh and current, so that visitors are drawn in by a layout that matches their expectations for what a modern business should look like online.
  • Don't forget about SEO (search engine optimization), which helps ensure that potential customers can find you online when they search for products or services similar to yours. Consider hiring an expert for this task if you're not familiar with it yourself—helping people find what they're looking for is one of the most important things a website can do!

Get Started with Jemi Today

notion image
 
One of the most user-friendly website builders out there is Jemi. Jemi is a no-code website builder that is perfect for anyone looking to build a well designed and user-friendly website. If you are ready to create your own beautiful online presence, get started today .
If you have any questions or concerns, visit Jemi’s help center here or feel free to contact the support team at assistant@jemi.app.