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So you’ve searched through the depths of the internet to figure out what to do with all of this art you have---and landed on this blogpost. Don’t worry, you’ve come to the right place.
You’ve spent all this time putting in effort to craft your masterpiece and perfect your skills, and now you’re ready to share your art with the world--but how can you go about doing that?
You may have a lot of questions before you start selling art online.
Let’s go over a couple of them:
The truth is, anything can be profitable if you are intentional about your pricing and marketing. Creating a strong pricing and marketing strategy from the beginning can promote your business’ growth and provide something that can be changed in the future.
Everyone has different tastes and preferences when it comes to the art they purchase. Selling your unique and individual pieces can be highly profitable as people are interested in unique work. Selling prints of one piece can also be profitable as you can generate revenue from a single piece as opposed to selling new pieces constantly.
An alternative way to find out what art is the most popular to buy is by looking online to see the trends in both art and design. You can see what other collectors are buying and attempt to mimic that similar style.
Option #1: Building a custom branded e-commerce store
The best way to start selling your art online is by building your own e-commerce site. There are different platforms that you can use to build your own website, and each has their own pros and cons depending on what type of website you want to build. To decide which website builder is right for you and your needs, check out this article.
Our recommendation is Jemi--an easy and free website builder highly suitable for e-commerce businesses.
Option #2: Etsy, Instagram, and other non-custom storefronts
Alternatively, a popular place to sell both arts and crafts are online marketplaces---such as Etsy, or Instagram and Facebook shops. These platforms are a good option if you want something easier, and don't necessarily want to build your own custom branding.
In terms of what's the best platform for you will depend on how much customization you want in creating your online storefront.
The best way you can promote your art and sales is by creating relationships with other artists in your area. Getting exposure from similar artists can increase the amount of people seeing your (and the traffic on your website). Getting plugged into an art community can not only help you gain customers, but also help you develop as an artist. Learning from other creators can sometimes be the most valuable form of learning.
We hope that we’ve answered some of your questions regarding selling your art online! We can’t wait to see some of your e-commerce websites up and running. Sign up for Jemi and start selling your art online today.