With lots of people starting small businesses, it’s important to ensure that your business can stand out and attract customers. Often the first thing that people say when they either search or look for small businesses is a website. A website is pivotal in shaping first impressions of a business, and greatly influences consumers’ choices of whether to buy its products/services or not.
It can seem complicated at first as to how to create a website for a small business. Without any website design or coding background, it can feel overwhelming to go about designing a website. Thankfully, there are a lot of no-code tools to help you design a website without any of this prior background.
In this blog, we'll walk through how to create your own website for your small business in 3 simple steps without any coding or design background:
- Purchase a domain
The first thing you'll want to do is secure a website domain.
Your website domain is the URL address that is associated with your website. It’s what people search up on the web when looking to learn more about your products/services. Some popular websites where you can purchase a domain include NameCheap and GoDaddy. Ensure you also find a place to host your website--GoDaddy and Hostinger are popular examples of website hosting platforms.
There are also websites where you can buy and create your website--all-in-one place, such as Jemi. With Jemi, you can purchase your own custom domain directly from the site, link it to your site, and start editing templates to create your ideal website. Everything is fast, efficient and simple with Jemi, and you can easily ask questions/for assistance anytime!
2. Summarize and input your content
With an easy website builder like Jemi, you'll be able to create a simple, clean online store within just a few hours.
Some tips when trying to figure out what to include on your business’ website:
- A brief introduction to your product/service:
Some refer to this as an “elevator pitch”. If you had 30 seconds in an elevator with someone to tell them about your product/service, what would you say? What is the core of your product and what is the goal?
We would suggest including this on the landing page or in a place where the user will see it within the first 5 seconds from when they open the website.
- Provide clear guidelines to your customers:
Make it easy for someone to buy/choose your product/service. Most of the time, people are more inclined to buy/use something if the steps are already laid out as to how they should do it. People want everything laid out for them.
On your website, make sure to include easy steps as to how someone can buy/use your service if they’re interested. The more easy and less convoluted the steps are, the more inclined people will be to try it out.
- Include testimonials and reviews
It’s easy to make claims like “Best coffee in the city” or “Most durable shoes on the market”, but having a third party validate these claims builds your business’ reputation.
If you have a news feature or positive reviews from customers, feel free to share them on your website! People are more likely to trust your business if they see that others have had a positive experience as well.
3. Publish and share your website!
Now you’re all ready to publish your website on the internet!
Don’t forget to share your website with all your current customers, and spread it over social media! The aim is to get more people to visit your website to learn more.
Try reaching out to other small businesses that are willing to help you increase your site activity as well. One way you can increase the number of visitors to your website is by getting backlinks. Backlinks are links from one website to another website. Often when a user visits a website but can’t find the specific or more in-depth information they need, the website will link other areas in which they can find what they’re looking for.
In terms of how backlinks might work for small businesses, perhaps there is a small coffee shop on the west side of town that sells high-quality lattes. If someone visits their website and realizes that this coffee shop is too far for them, that website might link other coffee shops that are similar but located in different areas.
Now it’s your turn! Start building your own small business’ website with Jemi today.