Table of Contents
- A Beginner’s Guide to Building a Landing Page
- What Exactly Is It?
- How is it Different From a Website?
- Why Are They Important?
- Set a Clear Goal
- Write Engaging Copy
- Choose a Compelling CTA (Call to Action)
- Include Images and Visuals
- Ensure Your Credibility With Reviews and Testimonials
- Track and Monitor Your Performance
- Get Started With Jemi’s Easy to Use Templates Today
A Beginner’s Guide to Building a Landing Page
Landing pages are a great way to drive leads and conversions. Landing pages can be used in many different industries, but they typically have the same goal: to convert a visitor into a lead or sale. For example, if you own a dog walking business and want to use landing pages for lead generation, your landing page might focus on how your service will benefit customers (e.g., "Learn about our training methods" or "Find out which areas we cover"). If you're selling online courses about blogging for beginners, your landing page would probably explain what topics will be covered in the course ("What You Will Learn") and what it'll cost customers ("Cost").
Using a landing page is one of the most effective ways to market your product or service. It lets you bring in visitors, get them to sign up for your mailing list, and then take them on a journey of discovery where you can sell them something (like an ebook) or just get their contact information.
But if you're new to building landing pages and don't know where to start, you're at the right spot.
Landing pages are one of the most effective tools you can use to market your business. They allow you to capture email addresses from visitors and then nurture those leads into sales. But if you're new to building landing pages, this guide will help walk you through the process.
What Exactly Is It?
Simply put, a landing page is the page that users are directed to upon clicking a link. This link can come from a myriad of sources including ads on websites, YouTube, Instagram and more. So what is the purpose of a landing page? The purpose of a landing page is for your traffic to land on this page and help you achieve a specific marketing goal.
Landing pages are often used to generate leads or sales. They can be used for many different purposes, but their defining trait is that they serve as a conduit between your business and its customers. A landing page is a single web page designed to drive traffic from a specific source, such as Google ads or social media posts, to your website.
Landing pages should be focused on a single action. This could be filling out a form to download an ebook or signing up for an email list so you can stay in touch with customers who might eventually make purchases from you down the line (if you're selling something).
Landing pages can often used to generate leads or sales. They can be used for many different purposes, but their defining trait is that they serve as a conduit between your business and its customers.
How is it Different From a Website?
For example, if you had a website about hiking in Colorado, it might have general information about the best trails, when they're open and closed, where to find them and what to bring with you. A landing page for this website would have the same information but wouldn't go into any more detail than necessary; it's all about getting people to sign up for your newsletter or make an online purchase of something like trail guides.
A landing page isn't meant for general education or content like a blog post—it's all about trying to get users who don't know anything about your company or product (or even know that they need it) onto your website so they can learn more and eventually buy from you.
There should be minimal distractions within the page to efficiently guide visitors to a singular call to action (CTA).
Why Are They Important?
Landing pages are an effective, cost-efficient way to drive targeted traffic to your website and convert people into leads. They’re also a great way to increase sales and signups for your business by increasing conversion rates.
Let’s take a look at why you should be using landing pages for your next marketing campaign:
- Landing pages are used to generate leads. They can either be used as an opt-in page (lead generation), or they can be used as a sales page (lead generation + sales).
- Landing pages help drive traffic to your website. The goal here is usually to capture contact information from visitors who don’t usually buy from you or have never heard of you before. This information will allow you reach out with future offers, updates, etc., in the form of email campaigns or social media posts (the latter being more effective if done correctly).
- Landing pages can improve conversion. If done correctly, landing pages can improve conversion rates significantly — especially when paired with targeted ads aimed at relevant audiences on search engines like Google.
- Landing pages can be used to increase sales. The goal here is usually to capture contact information from visitors who don’t usually buy from you or have never heard of you before. This information will allow you reach out with future offers, updates, etc., in the form of email campaigns or social media posts (the latter being more effective if done correctly).
Set a Clear Goal
When you're creating a landing page, you should always start with a clear goal in mind. What do you want users to do on the page? For example:
- Download an ebook
- Sign up for a newsletter or email list
- Contact your company or sales team
Having a specific and measurable goal will help you create content that's relevant to your audience, which makes it more likely they'll see results from their time on the landing page. For example, if one of your goals is to get people to sign up for an email list, define what this means as specifically as possible before creating any design elements. Are there certain types of emails you'd like subscribers to receive? What sort of information do those emails contain?
By answering questions like these beforehand, when it comes time to write copy and create graphics for the landing page, everything will flow together seamlessly—and much more quickly than if both sides were being designed at once (which can cause confusion).
Write Engaging Copy
Once you have a specific goal in mind, it's time to start writing copy. In order to create an effective landing page design, you'll need to start with a solid foundation: the header and footer. These are the first things people see when they visit your page, so it's important that they're attractive and informative enough to keep people engaged before diving into the content itself.
A landing page's copy is the most important part of your landing page. It's responsible for guiding users through your process and encouraging them to take action on what they see. Here are some tips on how you can write engaging copy:
- Keep it brief. Don't give users too much to read on their landing page. You want to keep your copy short, sweet and interesting enough that they'll want to learn more about your product or service.
- Avoid hard sell. Don't make it obvious that you're trying to get them to buy something. Instead, focus on telling a story about the benefits of your product or service. -Use actionable words. Use words like "now," "today" and "free" to get users excited about what they'll get if they click through to your site from the landing page.
- Keep it conversational. Don't be afraid to use contractions or informal words in your copy. It will make the user feel like they're talking with a friend instead of reading something that was written by a professional writer.
- Use subheadings. Subheadings break up your copy and make it easier to read. They also give users a good idea of what they'll find in each section of your landing page.
Choose a Compelling CTA (Call to Action)
A clear, concise, and actionable call to action is the most important part of any landing page. Your CTA should be relevant to your landing page's purpose. For example, if you're trying to get visitors on your website's mailing list, a CTA such as "Sign up now!" or "I want more information" is not going to work at all because it doesn't give people enough incentive or context for why they should sign up at that moment in time.
Once you have your CTA in place, make sure that it stands out from the rest of your landing page's content. You can do this by making it a different color than the rest of your text and font sizes; also consider adding an icon or illustration to help drive home its importance.
Include Images and Visuals
The next step to creating your landing page is to add images. Images are a great way to increase engagement on your landing page. They help make the content of your page more digestible and engaging, which can increase conversions.
One thing you need to remember when choosing images is that they should be relevant to the rest of your website and landing page. You don't want to use an image that's completely unrelated just because it looks nice!
Similarly, while using multiple images can help break up content and make things more visually interesting (which will keep users engaged), having one or two dominant images can also be effective at driving home a point or creating an emotional connection with readers."
A good rule of thumb is to include one or two images on your landing page, depending on the length. If you're using more than that, try to make sure each image is relevant and contributes something important to your message."
Ensure Your Credibility With Reviews and Testimonials
Another important component in landing pages is social proof and credibility. Adding reviews and testimonials are a great way to accomplish this. Here are some things to keep in mind as you try to improve the credibility of your product and company.
- Get reviews from people who have used your product or service. You can ask for them on social media, in email campaigns with existing customers, or even by posting an email address on your website where visitors can reach out directly if they have any questions about what you do.
- Use direct quotes for reviews and testimonials. Since you’re trying to convince visitors that your product, service or offer is worth their time and money, it’s important to include some kind of proof in the form of reviews or testimonials. Using direct quotes could be helpful for increasing credibility.
You can also use reviews on your landing page to show that other people have already tried your product or service. If you’ve got a few good ones, list them right below the fold on the page—it’ll make your visitors feel safe and secure in knowing they won’t be the first person to try something new!
Track and Monitor Your Performance
The most important part of creating a landing page is to make sure it's effective. To do that, you'll need to measure and monitor your performance.
Measurement is essential for knowing if your landing page is working as intended. If you're tracking goals, for example, then there are specific metrics that indicate whether or not something has worked well—like the number of people who completed a form on the page or clicked through to an external URL. You can also look at pageviews and bounce rate as measurements of success (or failure). If these numbers aren't where they should be, then it's time to start experimenting with different elements on your site until they improve!
Even after your project has been launched — it is crucial if you want any chance at making changes in real time based on user behavior patterns. Take note when users come into contact with certain parts of the site: what were they looking at? Which links did they click? How long did they stay before leaving? Was there anything surprising about their actions? These questions will help guide improvements down the road so that visitors keep coming back instead of bouncing away after only one visit!
The best way to figure out how users are interacting with your site is by using analytics software like Google Analytics. It'll let you see what pages have the most traffic, which ones get the most conversions (like sales), where people go before they leave or complete a task. You can also find out which platforms they're using—mobile vs desktop, etc—and even which browsers they're using!
It’s easy to set up Google Analytics. Here are the steps:
- Create a Google Analytics account
- Click “Admin” located on the left-hand menu and then select your account from the drop-down options in the “Account” column
- Select your Property from the drop-down options in the “Property” column
- Under the “Property” column click ‘Tracking info”
- Select “tracking code” from the options. Your tracking ID will be displayed at the top of the page.
- Copy your tracking ID, head to the dashboard where you created your landing page and paste the ID into the Google Analytics field.
Once you have a better sense of how users are interacting with your site, you can start experimenting with different elements on your site until they improve!
Get Started With Jemi’s Easy to Use Templates Today
Landing pages are an important part of any business. They can help you convert visitors into customers, and ultimately make more money. If you’re new to creating landing pages, don’t worry! There are plenty of tools available that make creating one simple.
Our recommendation would be to use Jemi.
Jemi’s templates are easy to use and all of the templates are designed in an elegant and cohesive style, so you don't have to worry about your page looking like a jumble of unrelated elements. Templates are free to use, diverse, and easily customizable. Whether you're looking for an e-commerce site or an informational product page, we've got great options that can be customized from top to bottom without any coding knowledge required!
By using Jemi as your website builder, you will also be able to access top-of-the-line integrations (Google Analytics, Zapier and more) that allow you to supercharge your landing page. Sign up here and get started with Jemi today!
If you need any assistance or have questions regarding Jemi please visit our help center here or email us at firstname.lastname@example.org